Wisconsin's WISC-TV Going Local HD
October 22, 2008
WISC-TV, the CBS affiliate in Wisconsin's capital city of Madison (DMA no. 85), will begin to air the station's entire local newscasts in 1080i starting on Oct. 26. The broadcaster is owned by Morgan Murphy Media.
WISC-TV said it will become the first station in Madison to go fully local HD. The broadcaster has aired some local material in HD, but that did not include its anchor desk and other studio interiors.
News Director Colin Benedict said in a statement that moving up to local HD for its news, sports and weather is another way "we are continuing our tradition of being the news leader in the Madison market."
Prior to the HD switch on its late-evening newscast on Sunday, Oct. 26, WISC-TV will preempt an earlier newscast and air a locally produced special for its viewers on the February 2009 DTV conversion in its 5:30 p.m. time slot.