U.K.: Sky Presents HD Aerial Views of National Trusts

March 11, 2009
Reminiscent of some of the eye-popping demo images used in the United States years ago to first introduce consumers to the wonders of 1080i and 720p, BSkyB across the pond is providing breathtaking aerial views of much of rural Britain on its HD channel through April.

“From the undulating cliffs of Holywell Bay to the snow-topped peaks of Snowdonia,” Rupert Murdoch’s DBS service proclaims, “Sky+HD is delivering five of the greatest views directly into living rooms nationwide, through the true to life quality of high-definition television.”

The sweeping land and seascape birds-eye “tours” are being aired on Sky ArtsHD (channel 258) from now until April 30, and on Sky Anytime through March 15.

The five “National Trust” sites featured in the series, “High Definition Britain,” include: The Aberglaslyn Pass (Snowdonia, Wales); Borrowdale (Keswick, Cumbria); St. Michael’s Mount (Penzance, Cornwall); Holywell Bay (Cornwall); and Kintail & Morvich (Ross-shire, Scotland).

Sky said its HD service, launched in May 2006, is the fast-growing proprietary service it’s ever offered. It now has about 780,000 Sky+HD homes throughout the United Kingdom.

Read all of HD Notebook here.

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