Turner Sports Uses Orad for NBA All-Star Game Graphics
March 14, 2008
Turner Sports used virtual enhancement graphics technology from Orad Hi-Tec Systems during last month’s TNT coverage of the NBA All-Star game.
Turner Sports approached Orad with the difficult task of placing graphic virtual enhancements throughout the city of New Orleans in conjunction with the NBA All-Star Week broadcasts. They required multiple images within a scene, object placement within a 180-degree-plus radius about the city of New Orleans and on objects several miles from the production site.
Orad provided Turner Sports with a complete virtual enhancement solution including accurate tracking, a fast and simple calibration process, and powerful 3D graphic capabilities. Orad’s virtual enhancement solution met all of Turner Sports requirements and took just a few hours to set-up. The production took place outdoors, and was used to promote advertisers, sponsors and TNT programming.
“Orad’s advanced technology and capable customer support allowed us to create interactive graphics that we could not realize with other platforms,” said Tom Sahara, senior director of IT and remote operations for Turner Sports.
“Only Orad’s highly reliable virtual enhancement solution was able to meet Turner Sports multiple requirements and give them confidence that their broadcast would captivate their audience and run smoothly,” said Orad President and CEO Avi Sharir.