Telairity Names Emmy-Winner Greg Pine Sales Boss

Greg Pine, longtime Philips Electronics technology and marketing executive and the winner of two Emmy Awards for video technology, has been appointed VP for Worldwide Sales of Telairity, with a mission to lead the video compression company’s global expansion.

The Santa Clara, Clif.-based company’s encoders are designed for live HD and SD broadcasts delivered over the air and on cable, satellite and the Internet. The products are also used in post, video conferencing, and security and surveillance.

“The industry understands that compression is the key factor that makes the HD revolution financially and technologically feasible,” said Pine. “Telairity’s patented H.264 compression uniquely combines ultra-low latency and reduced bit rate while preserving crystal clear picture quality: a system that finally enables the industry to produce flawless, natural live HD broadcasts between studios and remote locations.”

Before joining Telairity, Pine was senior technology strategist at NXP Semiconductors and managed worldwide demonstrations of the company’s media processing and set-top boxes. He was also key developer of the “Rooster”-concept household media server for Philips Digital Networks; business development and marketing sales manager for Philips Key Modules; marketing manager of Philips Camera Products; and manager of the Philips broadcast video camera production facility in Breda, The Netherlands. Pine also worked for Sony Broadcast as a product specialist and manager.

He received two Emmy awards: for the Dynamic Pixel Management concept, enabling cameras to optimize both 4:3 and 16:9 aspect ratios on the same camera; and for the “Skin Contour Detail” circuit, a patented process for reducing age lines of on-air talent.

Pine also holds six Philips patents, three each in CCD sensor development and multimedia recording technology.