Report: 160 Billion User-Generated Videos in 2012
May 16, 2008
User-Generated Video (UGV) use and revenue have shifted upward since last year and are growing faster than previously expected, according to a report from In-Stat.
The Scottsdale, Ariz.-based research firm says that with rapid growth in China, expectations of higher-quality content and increasing file size maximums, the demands on bandwidth will likely continue to grow at an even faster rate than the number of video files served.
“User-generated video (UGV) and the video sharing sites that exemplify this form of content have spread across the globe,” said Michael Inouye, In-Stat analyst. “China is a prime example of UGV’s global reach and appeal, capturing a significant portion of the world market, making it second only to the U.S.”
The In-Stat report “User-Generated Video, A Global Stage for You,” found the following:
The research is part of In-Stat’s Consumer Media and Content service.
- Total worldwide UGV revenue is expected to eclipse US$1.19 billion by 2012.
- 160 billion UGV served videos are forecast for 2012.
- Individuals who use mobile phones to participate in online video sites are most likely to contribute to the market, both financially and in terms of content.