Iowa Station Offers Personalized Weather Forecasts

July 25, 2002
KCCI in Des Moines, Iowa is using MyWeather's Personal MicroCast to deliver personalized forecasts to viewers throughout its market.

The Personal MicroCast is a personalized weather service that provides integration between a TV station's on-air and online content. The service integrates on-air weathercasts with the Web site by allowing the weather team to present regularly updated, street-level, personalized forecasts for each viewer. KCCI viewers can receive the forecasts for their home area and three other locations. Viewers also receive real-time severe weather notifications and instant forecast updates through a downloadable desktop icon.

According to the station, KCCI received 10,000 subscribers to the Personal Forecast in the first 10 days, and has received very positive user feedback.

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