Germany: Sky Expands HD Menu
November 12, 2009
DBS service Sky Deutschland said it's planning to add at least four channels to its HD tier service over the next 12 months for its German subscribers.
Sky Deutschland, a subsidiary of BSkyB based in Great Britain, has been offering a handful of channels on its HD service, including Discovery HD; History HD; National Geographic HD; Sky Cinema HD; Disney CineMagic HD; Sky Sport HD; and Eurosport HD.
Sky said following its inking of a licensing deal with SES Astra — satellite company that will deliver the new channels — Sky plans to ramp up the four additional HD venues for Germany at various times through 2010.
SES Astra said in a statement that the initiative by Sky's German property indicates an increasing demand for a wider array of HD programming, especially as an increasing supply of movies and HD television content becomes more readily available.