Fujinon HD Lenses Capture Volvo Ad

November 12, 2004
Detroit-based DP Peter Klein recently used the Fujinon Series HD series lenses to shoot a Volvo commercial.

Klein used a Panasonic Varicam HD camera and selected the Fujinon 10-100mm (Hae10x10) Super Cine Style HD Zoom and HaeF8 Super Cine Style Prime lenses because he said the 10-100mm is similar to the lenses used in film shoots.

The commercial--with lots of nighttime filming--was shot outside of the Brooklyn Museum and also near Times Square in Manhattan.

Klein--a 25-year motion picture veteran--used the HaeF8 fixed focal prime lens to shoot a running sequence of the car driving through the bright city lights of New York. Using a remote arm crane, the lens was attached to a stabilized head. Klein said that this was to compensate for the bumps in the road.

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