Forecast: Black Friday Blu-ray Players to Fall Under $100

October 28, 2009
According to at least one industry analyst, the price points for some basic Blu-ray player models will continue declining through the fall and on Black Friday, Nov. 27, could dip down to near $50 at the big-box stores. (Whether the lower prices persist beyond Black Friday is another question.)

Black Friday, the day after Thanksgiving, is typically seen by the media and retailers as the opening-day salvo for the holiday sales season, and this year likely will see an all-out marketing push to bring Blu-ray products closer to the ubiquitous level that standard DVD achieved several years ago over VHS tape, according to the NPD Group, a consultancy.

In an otherwise negative CE landscape for much of 2009 because of the economy, Blu-ray players have steadily (albeit slowly) continued to accelerate in sales, although Blu-ray titles have not grown markedly due to what several experts say is Blu-ray’s backwards-compatibility factor: Many consumers do not find it necessary to replace their current library of DVD titles with upgraded Blu-ray titles of the same content because the DVD discs will play just fine on new Blu-ray players.

While NPD says it’s a certainty that some Blu-ray players will dip slightly below the $100 mark, some special deals (such as at Walmart, which is in the process of upgrading most of its CE departments) will probably offer some special mark-downs closer to $50 — at least for those precious few hours of Black Friday.

Related Articles

Path 1 Launches PiXiE Player MPEG-DASH Decoder

Riedel STX-2000 Connects Real Madrid Fans with Players

ChyronHego to Provide Player Tracking for Swedish Premier Football League

Receive regular news and technology updates.
Sign up for our free newsletter here.

Comments

Twitter