DirecTV Offering Special Election Night Mosaic Channel
October 23, 2008
DirecTV says that on Nov. 4 it will be presenting its
subscribers with new way to experience coverage of the presidential election.
The satellite service programming provider will create a special channel that
places video from eight different networks on viewers’ screens and which will
enable those with interactive receivers to highlight video from any of the
sources and listen to audio accompanying the highlighted feed.
“With record-setting voter turnout expected at the polls and
tens of millions of viewers tuning in to watch the results of this historic
election, the idea of offering the Election Mix as a service to our customers
was a no-brainer,” said Eric Shanks, executive vice president for entertainment
at DirecTV. “The interactive Mix channels have proven value for fans of our
sports subscription services, and we believe the Election Mix will serve the
same purpose here, helping viewers navigate the mosaic of news coverage,
analysis and commentary of the shifting drama. They’ll be able to call it a
night, knowing they haven’t missed a thing—and they saw it in vivid DirecTV
The Election Mix service will temporarily replace DirecTV’s
News Mix on Channels 102 and 352 and will be available to viewers in both
standard- and high-definition. Feeds being offered on the special service
include coverage from CNN, Fox News, MSNBC, BBC America and the Comedy Channel
(when it cuts away for live election coverage).
The Election Mix channels will take to the air on Nov. 4 at
7 p.m. east coast time and will continue until 6 a.m. the next day, or longer
if warranted by events.