Ascent Media, CBS and Warner Bros. Create New Distribution Platform
May 8, 2009
Ascent Media Group, CBS and Warner Bros. Entertainment have created a new platform designed to provide a streamlined platform for broadcast syndicated programming for North American broadcast stations.
The new platform builds on an established relationship between Ascent Media and Warner Bros. digital content distribution arm—Global Digital Media Xchange (GDMX). Since 2004, Ascent Media and GDMX have worked together to deliver syndication services to clients in the United States. CBS will join Ascent and Warner Bros. to distribute CBS’s syndication programming via the new platform.
The new platform will provide the capital investment and technology upgrades to create a delivery solution which streamlines transmission of both HD and SD programming, improving on current technologies that require two streams to achieve the same goal.
The service footprint will include a minimum of 800 stations, including top 100 domestic markets, as a result of Warner Bros. and CBS both delivering their syndicated content over the network. The new service is expected to launch later this year.