WTVD-TV rolls out Baron SAF-T-Net e-mail, text weather alerts

June 8, 2010

WTVD-TV, the ABC O&O serving Raleigh-Durham, NC, has launched Baron’s SAF-T-Net technology.

Featuring Baron Tornado Index (BTI), SAF-T-Net sends localized weather alerts for prespecified locations to WTVD’s viewers via e-mail or text message up to 15 minutes before a storm hits.

Processing weather activity across the country, SAF-T-Net runs each storm cell through an advanced set of algorithms, and if the system detects a storm cell moving toward the subscriber’s specified location, a station-branded automatic alert from WTVD-TV is sent out.

SAF-T-Net delivers notifications of dangerous storms to cell phones, smart phones and e-mail accounts using Baron’s storm-tracking technology. While other alerting systems focus on the storm as a whole, SAF-T-Net’s processes concentrate on the most dangerous part of the storm and only alert those who will be affected.

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