TV viewership declines among online savvy
August 8, 2005
Households with a laptop and home network watch three fewer hours of TV per week and read the paper an hour less per week than offline households, according to a new study from Forrester Research.
The finding, part of "The State Of Consumers And Technology: Benchmark 2005," a report released last week about how North American households are adopting and using technology, coincides with other research that’s indicated a fall off in TV viewership among online households.
Forrester, which contacted 68,000 North American households as part of the study, also found that 29 percent of households connected to the Internet used broadband in 2004, up 19 percent from the 2003 level. Additionally, broadband access will more than double this decade, reaching 71 million U.S. households in 2010.
Recently, CBS, ABC and Fox announced major plans to expand reach and offer content, such as news, specifically for online visitors. (For more, read CBS News revamps online presence, ABC News expands subscription Internet broadcasts and 20th Century Fox TV launches Fox Mobile Entertainment.)
For more information, visit www.forrester.com.
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