08.08.2005 08:00 AM
TV viewership declines among online savvy

Households with a laptop and home network watch three fewer hours of TV per week and read the paper an hour less per week than offline households, according to a new study from Forrester Research.

The finding, part of "The State Of Consumers And Technology: Benchmark 2005," a report released last week about how North American households are adopting and using technology, coincides with other research that’s indicated a fall off in TV viewership among online households.

Forrester, which contacted 68,000 North American households as part of the study, also found that 29 percent of households connected to the Internet used broadband in 2004, up 19 percent from the 2003 level. Additionally, broadband access will more than double this decade, reaching 71 million U.S. households in 2010.

Recently, CBS, ABC and Fox announced major plans to expand reach and offer content, such as news, specifically for online visitors. (For more, read CBS News revamps online presence, ABC News expands subscription Internet broadcasts and 20th Century Fox TV launches Fox Mobile Entertainment.)

For more information, visit www.forrester.com.

Back to the top




Comments
Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found




Wednesday 11:59 PM
Peer Profile: Tomaž Lovsin, STN, Slovenia
“Will there be a shift from coax to fibre? Or a mixture between the two which will require hybrid solutions to be implemented?”


 
Featured Articles
Discover TV Technology