Cox Television settles on multistation branding approach

February 14, 2007

Cox Television in Atlanta will use an HD graphics delivery platform from Harris with additional components from ADC and Business Technology for a national, multistation branding initiative.

Cox Television, which owns or controls TV stations in 11 markets, will rely on several different technologies, including the:

  • Harris IconStation SD/HD on-air branding system, included in the H-Class application platform;
  • Business Technology (BTi) Attendant Solutions software products;
  • ADC Playout Automation application, which will collect information used.

IconStation combines logo insertion with multiple, real-time data crawls and a squeezeback DVE for channel-branding applications. It is designed to simplify the creation, display and maintenance of a consistent brand.

The ADC Playout Automation application automates the dubbing, management and playout of program material from video disks and VTRs and supports a range of GPI-controlled devices.

For more information, visit www.harris.com.

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