Originally featured on BroadcastEngineering.com
CBS News comes to a gas pump near you
Breaking out of the bounds of the living room, CBS said last week that it will work with Gas Station TV (GSTV) to provide people with a mix of daily updates and customized content as they fill up their gas tanks.
Under the agreement, GSTV will deliver its viewers breaking news and headlines from CBS News as well as entertaining and informative segments from CBS.
According to GSTV, it has more than 30 million viewers per month in more than 300 cities across the United States. The company is “transforming the gas station into a true media destination,” said GSTV CEO David Leider.
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