02.08.2002 12:00 AM
Liquor, Financials to Be Hot in Radio
RAB President Gary Fries expects the best prospects for radio advertising in coming months will be in the areas of financial services, health care, telecomm and entertainment.
Another area with great potential is hard-liquor advertising, which is beginning to show up in the revenue reports of large markets. This category eventually could rival beer ads on radio, which bring in $100 million a year, Fries said.
He made the comments during the RAB convention in Orlando. U.S. radio revenue was down in 2001 by 7 percent, to $18.3 billion, still the second-highest year on record.
"Remember that many forecasters predicted a double-digit decline for radio in 2001; to be down only 7 percent is pretty remarkable," Fries said.

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Tuesday 06:00 AM
Eleven FCC Scenarios for The 600 MHz Band Plan
I suspect that the estimated $44 billion of auction proceeds do not take into account the fact that some spectrum the FCC will buy cannot be resold because it must be used as guard intervals in the 600 MHz band plan.~ Charles W. Rhodes

D. Pagan Communications /   Friday 11:45 AM
Wall Street Communications /   Friday 01:16 PM
DigitalGlue at the 2015 NAB Show:

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