01.06.2009 08:25 AM
Zogby research reveals strong interest in Blu-ray Disc players

Blu-ray Disc players were highly desired gifts among HDTV owners heading into the holiday season, according to the results of a Zogby International survey released Dec. 23.

According to the research organization, Blu-ray players were second only to another HDTV set among owners of HDTVs. When asked how excited they would be to receive one of today’s top home electronics products, more than 30 percent of respondents said they were extremely/very interested in getting a Blu-ray player. By way of comparison, 28 percent said they had the same level of interest in digital cameras; 22 percent MP3 players; and 18 percent a Sony Playstation 3, which plays Blu-ray Discs.

The research also found that two-thirds of Blu-ray households (individuals who currently have a Blu-ray player or Sony PlayStation 3) indicated a desire to purchase a Blu-ray movie for themselves. More than 55 percent of all respondents indicated some interest in purchasing a Blu-ray movie for their family members or friends who own a Blu-ray player or a PS3.

The Zogby research was conducted online Dec. 2-4, 2008, and sampled 1726 HDTV owners.

Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found

Tuesday 03:07 PM
WMUR-TV Says FAA Drone Rules Preclude ENG
The FAA’s current rules and proposed ban on flight over people, requirement of visual line of sight and restriction on nighttime flying, effectively prohibit broadcasters from using UAS for newsgathering. ~ WMUR-TV General Manager Jeff Bartlett

Sue Sillitoe, White Noise PR /   Monday 05:38 AM
DPA Microphones Takes On A Downpour at the 2015 BRIT Awards
Manor Marketing /   Monday 06:52 AM
Cinegy to clarify the Cloud at NAB seminars

Featured Articles
Discover TV Technology