Wachovia creates content with Avid workflow
October 22, 2007
Wachovia, one of the nation's largest financial services companies, is using Avid Technology systems to create and distribute more than 700 hours of original programming each year. In order to maintain a collaborative production environment, the company’s video network team is using a variety of Avid solutions to produce corporate programming at its headquarters in Charlotte, NC.
The company is transitioning from a tape-based production process to a fully digital, file-based environment based on Avid’s Interplay nonlinear workflow engine and Unity MediaNetwork 5.0 shared storage network.
These workflow efficiencies include streamlining the processes for scheduling and receiving video feeds, and cutting the time needed for ingest by more than 30 percent. This helps free up edit suites to be more productive, said Nathan Dickerson, operations manager and vice president, corporate communications video network at Wachovia.
The programming produced includes interactive employee training programs, a daily five-minute company news update and customized Wachovia-branded versions of the Bloomberg Television feed for customers at nationwide bank and brokerage branch locations.
Wachovia also uses six Media Composer Adrenaline systems to create longer-form programming for broadcast across 3500 satellite sites; AirSpeed and MediaStream servers for ingest and playout; the Avid CaptureManager tool for coordinating feeds; Avid Deko 3000 Hybrid and Avid DekoCast graphics systems; and a Sundance Digital FastBreak NXT automation system for managing broadcast content.
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