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12.18.2007
Originally featured on BroadcastEngineering.com
Viewers sound off on HD preferences

What do HDTV owners like to watch in HD? That’s the question DIRECTV set out to answer in a recent survey of 400 HDTV owners.

The survey wanted to identify viewers’ favorite reasons for choosing HD. Among the findings:

  • Best television show in HD: “Heroes” came in as the frontrunner while a large female contingent helped “Desperate Housewives” reach the number two spot.
  • Sport most enhanced by HD: More than half of viewers say football is the sports experience most enhanced by HD, followed distantly by baseball.
  • Most amazing channel to watch in HD: Almost half of viewers say HD Theater from Discovery is the channel that looks the most amazing in HD, while ESPN HD came in second.
  • Hottest celebrity in HD: Jessica Alba, with Angelina Jolie a close runner-up.

OTX (Online Testing eXchange), a global consumer research and consulting firm, conducted interviews for the survey.



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