06.22.2007 10:00 AM
VDS delivers HD ticker systems to SNY

VDS, a developer of broadcast automation technology, has delivered a new HD, lower-third ticker system to the SNY channel, the TV home of the New York Mets and Jets.

Launched with the start of the MLB season, the ticker system delivers live in-game scores, box scores, stats, league and team news, network promos, sponsors and other breaking news information on SNY’s 24/7 schedule.

PA SportsTicker is providing scores and statistical data for the ticker system. All data is being processed by the VDS Gametrak Client/Server system and stored in the Sportbase central database developed by VDS to support clients throughout the sports broadcast industry.

The ticker system features multiple operational modes, including a standard HD, lower-third format, as well as a special live event mode, during which the size of the ticker is reduced to provide maximum screen real estate for live, HD game coverage of the New York Mets and other SNY programs. Additional features include advanced support for the display of sponsor logos and advanced playlist-editing features designed to speed the creation of ticker content.

A key requirement for SNY was the ability to create playlists of data to be displayed in the ticker, possibly several hours in advance of the broadcast, and to trigger these playlists under automation control. Using the VDS authoring tool, complete ticker playlists can be scheduled from SNY’s facilities in New York City, for immediate or future playout under the control of the network’s automation system.

Scores and stats information is updated live as the playlists are displayed. The system also allows the network’s operations personnel to preview each playlist entry in real time as the playlist is being constructed.

For more information, visit www.videodesignsoftware.com and www.pa-sportsticker.com.

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