04.18.2006 11:32 AM
Originally featured on BroadcastEngineering.com
USDTV plans network-wide MPEG-4 AVC rollout, slates demo for NAB2006
U.S. Digital Television announced April 10 that it plans to convert its entire network to MPEG-4 AVC with completion of the project scheduled for this summer.
USDTV will demonstrate the first live MPEG-4 AVC broadcasts over its digital terrestrial network during NAB2006 at the ATSC DTV Hot Spot in the South Hall of the Las Vegas Convention Center.
MPEG-4 AVC technology enables USDTV to more efficiently use the digital spectrum leased from its broadcast partners, creating increased revenue opportunities through expanded content and service offerings. The company is developing low-cost themed content packages for subscribers in addition to the basic USDTV service. MPEG-4 AVC is a significant step forward for USDTV in strengthening the broadcaster's digital platform in the home.
USDTV has designed a small MPEG-4 conversion device that upgrades its existing MPEG-2 set-top boxes. The company will convert its entire network to MPEG-4 AVC and begin offering customers additional content choices this summer.
For more information, visit www.usdtv.com.
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