04.20.2005 08:00 AM
Originally featured on BroadcastEngineering.com
U.S. consumers plan to buy digital cable-ready HDTV sets
Seven in 10 consumers plan to buy a digital cable-ready (DCR) HDTV as their next TV, according to new data from the Consumer Electronics Association (CEA).
CEA announced the figure at the National Show, the annual cable industry conference held in San Francisco earlier in April.
Seventy-one percent of U.S. consumers favor the new DCR high-definition sets, which provide access to digital HDTV programming and other premium channels without a set-top box, according to a random telephone survey conducted earlier this year by CEA Market Research.
Three million digital cable-ready HDTVs are expected to be sold in 2005, building upon the installed base of more than 1 million sold in the second half of 2004, when DCR sets were introduced, the CEA research said.
There are now nearly 200 DCR models available in the market, according to the association.
For more information, visit www.ce.org.
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