10.23.2007 01:53 AM
Originally featured on BroadcastEngineering.com
TV tuning remains at record level; DVR households grow, say Nielsen

Television tuning during the 2006-2007 television year (Sept. 18, 2006 to Sept. 23, 2007) remained at the record levels set the previous year, according to the Nielsen Company.

According to Nielsen:

  • The total average time a household had a TV set tuned during the 2006-2007 television year was 8 hours and 14 minutes per day, the same amount of time as during the 2005-2006 season and a record high.
  • The average amount of television watched by individual viewers during the 2006-07 television year dipped by 1 minute per day to 4 hours and 34 minutes.
  • The number of households with digital video recorders (DVRs) has grown steadily over the past several years, and as of today stands at 20.5 percent of Nielsen's National People Meter sample. This is up from 17.2 percent in May 2007. When Nielsen began including households with DVRs in its samples in January 2006, DVR penetration was estimated to be approximately 8 percent of households.

For more information, visit: http://www.nielsenmedia.com/nc/portal/site/Public/menuitem.55dc65b4a7d5adff3f659361

Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found

Thursday 11:07 AM
The Best Deconstruction of a 4K Shoot You'll Ever Read
With higher resolutions and larger HD screens, wide shots using very wide lenses can be a problem because they allow viewers to see that infinity doesn’t quite resolve into perfect sharpness.

Featured Articles
Discover TV Technology