10.23.2007 01:53 AM
TV tuning remains at record level; DVR households grow, say Nielsen
Television tuning during the 2006-2007 television year (Sept. 18, 2006 to Sept. 23, 2007) remained at the record levels set the previous year, according to the Nielsen Company.
According to Nielsen:
- The total average time a household had a TV set tuned during the 2006-2007 television year was 8 hours and 14 minutes per day, the same amount of time as during the 2005-2006 season and a record high.
- The average amount of television watched by individual viewers during the 2006-07 television year dipped by 1 minute per day to 4 hours and 34 minutes.
- The number of households with digital video recorders (DVRs) has grown steadily over the past several years, and as of today stands at 20.5 percent of Nielsen's National People Meter sample. This is up from 17.2 percent in May 2007. When Nielsen began including households with DVRs in its samples in January 2006, DVR penetration was estimated to be approximately 8 percent of households.
For more information, visit: http://www.nielsenmedia.com/nc/portal/site/Public/menuitem.55dc65b4a7d5adff3f659361