02.20.2007 08:00 AM
Trade groups join effort to educate public on DTV transition

With analog transmission switchoff less than two years away, three key trade associations have said they will combine resources to educate the public about the DTV transition.

The National Association of Broadcasters, National Cable & Telecommunications Association and the Consumer Electronics Association said last week they would launch a campaign designed to help TV viewers better understand the nature of the transition, become educated about the changes that will occur before February 2009 and provide information about steps consumers may need to take to maintain their over-the-air TV signals.

In a jointly penned letter sent to the House and Senate Commerce Committees, the associations laid out their plan. Some of their tactics include:

  • a robust Web site providing simple, useful information about consumer options during the DTV transition and links to resources offering more information;
  • printed materials that can be distributed to consumers through point-of-purchase displays and other consumer sales channels;
  • public service advertising in cable, broadcast and print media; and
  • information promoting and publicizing details of the National Telecommunications and Information Administration digital-to-analog converter box coupon program.

To read an interview with Jonathan Collegio, who's heading up NAB's DTV transition campaign, see "Multimillion-dollar campaign on the way, Collegio says."

For more information, visit www.ncta.com.

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