09.22.2008 08:00 AM
ToolsOnAirBroadcast shows TV station in a Mac

Now there’s a complete solution to broadcast content using standard off-the-shelf hardware from Apple. At IBC, Vienna, Austria-based company ToolsOnAirBroadcast Engineering GmbH introduced a new workflow for operating an entire TV station completely on the Macintosh platform. The product not only lowers upfront costs involved with building out a TV station, it also reduces maintenance costs significantly.

Employing an administration solution from Step2e (based in Passau, Germany), the “TV Station in a Mac” enables journalists to access all editorial elements of a TV show and edit relevant workflows such as narration and text inserts through Step2e’s content management system. Step2e’s technology also automates ad planning and disposition. And depending on the client’s budget, an advertiser’s commercials can be inserted automatically over a certain timeframe.

Extensive reports give management a quick and convenient overview of revenues and scheduling times with the push of a button. Based on the program schedule within Step2e, the exact sequence plan is passed on to ToolsOnAir’s playout solution, including all the required graphic and text elements for the Info Layer.

ToolsOnAir’s real time graphics solution “Composition Suite” allows TV stations to include real-time information such as news tickers, weather information, stock charts or any other data source from the Internet, throughout the day. This cost-efficient solution provides TV stations with the opportunity to offer an info layer as a supplementary advertising channel to their customers.

For more information, visit www.toolsonair.com and www.step2e.de.



Comments
Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found




Thursday 10:05 AM
NAB Requests Expedited Review of Spectrum Auction Lawsuit
“Broadcasters assigned to new channels following the auction could be forced to accept reductions in their coverage area and population served, with no practical remedy.” ~NAB

Sue Sillitoe, White Noise PR /   Monday 10:45 AM
100 Free DPA Microphones – How Do You Wear Yours?

 
Featured Articles
Discover TV Technology