09.22.2008 08:00 AM
ToolsOnAirBroadcast shows TV station in a Mac

Now there’s a complete solution to broadcast content using standard off-the-shelf hardware from Apple. At IBC, Vienna, Austria-based company ToolsOnAirBroadcast Engineering GmbH introduced a new workflow for operating an entire TV station completely on the Macintosh platform. The product not only lowers upfront costs involved with building out a TV station, it also reduces maintenance costs significantly.

Employing an administration solution from Step2e (based in Passau, Germany), the “TV Station in a Mac” enables journalists to access all editorial elements of a TV show and edit relevant workflows such as narration and text inserts through Step2e’s content management system. Step2e’s technology also automates ad planning and disposition. And depending on the client’s budget, an advertiser’s commercials can be inserted automatically over a certain timeframe.

Extensive reports give management a quick and convenient overview of revenues and scheduling times with the push of a button. Based on the program schedule within Step2e, the exact sequence plan is passed on to ToolsOnAir’s playout solution, including all the required graphic and text elements for the Info Layer.

ToolsOnAir’s real time graphics solution “Composition Suite” allows TV stations to include real-time information such as news tickers, weather information, stock charts or any other data source from the Internet, throughout the day. This cost-efficient solution provides TV stations with the opportunity to offer an info layer as a supplementary advertising channel to their customers.

For more information, visit www.toolsonair.com and www.step2e.de.

Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found

Tuesday 06:00 AM
Eleven FCC Scenarios for The 600 MHz Band Plan
I suspect that the estimated $44 billion of auction proceeds do not take into account the fact that some spectrum the FCC will buy cannot be resold because it must be used as guard intervals in the 600 MHz band plan.~ Charles W. Rhodes

Zazil Media Group /   Thursday 11:07 AM
NAB 2015 Preview: Dalet Spearheads the Facility of the Future
Wall Street Communications /   Thursday 07:36 PM
Digital Alert Systems 2015 NAB Show Preview

Featured Articles
Discover TV Technology