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10.28.2004
Originally featured on BroadcastEngineering.com
TI’s ‘Hollywood’ chip to make TV broadcasting to cell phones a reality


The Hollywood digital TV chip will support newly established and open digital TV broadcast standards for the wireless industry.


Texas Instruments has developed the wireless industry's first digital TV on a single chip for cell phones, which will capture broadcast signals and allow cell phone users to watch live broadcasts ranging from their favorite reality TV shows to major sporting events and breaking news.

Code-named "Hollywood," the chip will receive live digital TV broadcasts using a new television infrastructure that is being developed for cell phones.

The digital TV chip will support newly established and open digital TV broadcast standards for the wireless industry. While no single standard will be used worldwide, TI said the most prevalent standards will be those that are open and non-proprietary, including Digital Video Broadcasting-Handheld (DVB-H), which was developed for Europe and is expected to extend to North America; and the Japanese Integrated Services Digital Broadcasting-Terrestrial (ISDB-T) specification. Hollywood will support DVB-H and ISDB-T.

Dedicated wireless networks supporting these standards will feature high-quality live broadcast TV (24-30fps) paired with full audio to offer a more robust mobile viewing experience versus the one to 15fps streaming capability offered via cellular.

For more information, visit www.ti.com/wireless.

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