TANDBERG Television drives largest on-demand TV service in Australia
November 13, 2009
Hybrid Television Services, the exclusive licensee of TiVo products in Australia and New Zealand, is deploying a complete suite of TANDBERG Television software solutions to enable carrier class video-on-demand services to the television via broadband Internet connection.
Hybrid TV will give New Zealand customers access to a wide range of movies and TV programming via a TiVo-branded media device beginning this month, under the brand name CASPA On-Demand. The service is one of the first and largest implementations of true on-demand television in Australia.
As part of a centralized, multiterritory VOD service, Hybrid TV is using TANDBERG’s WatchPoint content management system (CMS) OpenStream Digital Services Platform (on-demand back-office solution), AdPoint Advanced Advertising Platform and Xport Producer storage encoding technology.
The CASPA On-Demand service will be delivered using download over a subscriber’s existing broadband connection and complements the free-to-air digital terrestrial television (DTT) services available via TiVo receivers in New Zealand and Australia. TANDBERG Television and parent company Ericsson played a critical role in helping Hybrid TV meet its ambitious New Zealand launch deadline, creating a working beta solution within two months and enabling commercial roll-out a month later.