12.21.2007 08:37 AM
Survey shows continuing popularity of DVD, growing interest in HD versions

More DVDs will be bought as gifts this Christmas than in 2006, reveals a survey from the Digital Entertainment Group Europe (DEG Europe).

The findings show that DVDs remain the present of choice, with 78 percent of UK consumers questioned planning to purchase one or more DVDs during the holidays, compared to 68 percent in 2006.

The survey revealed two major reasons for the enduring popularity of DVDs as holiday gifts. Sixty-three percent said they know a DVD is a present friends and family would like, and 59 percent will be buying DVDs because they were featured on their wish lists.

Of the DVDs purchased by consumers this Christmas, 82 percent will be SD; however, 9 percent will be next-generation DVDs. The survey revealed that in 2008, HD will be embraced more aggressively than ever, with 54 percent of those questioned planning to move to HD, 39 percent of which will do so within the next six months.

Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found

Thursday 10:05 AM
NAB Requests Expedited Review of Spectrum Auction Lawsuit
“Broadcasters assigned to new channels following the auction could be forced to accept reductions in their coverage area and population served, with no practical remedy.” ~NAB

202 Communications /   Friday 12:41 PM
Albis Technologies Appoints New Head of Access Solutions
ignite strategic communications /   Thursday 03:48 PM
2015 HPA Tech Retreat(r) Unveils Expanded Session Schedule

Featured Articles
Discover TV Technology