01.26.2007 08:00 AM
Originally featured on BroadcastEngineering.com
Super Bowl XLI to be covered from all angles
If you're wired, it will be hard to avoid Super Bowl coverage this year. The NFL and its business partners are sending the Super Bowl XLI experience from Miami to just about anywhere an RF signal can be received.
On Feb. 4, beyond the HDTV broadcast on CBS, using upward of 75 HD cameras throughout Dolphin Stadium, Super Bowl programming will be online, on satellite radio and on a new generation of mobile videophones.
The key Web site — superbowl.com — will carry complete pre-game fare, including news conferences in the week leading up to the game. The site is also the place to vote for the Super Bowl's Most Valuable Player — voting can also be done as a text message from a cell phone. An international audio feed of the game itself can be heard in Spanish, Danish, Russian, French, Mandarin or Japanese.
SIRIUS Satellite Radio, the official satellite radio partner of the NFL, is expected to provide comprehensive radio coverage of Super Bowl XLI, with multiple live game broadcasts and daily live news and analyses during game week.
Getting major emphasis this year is live mobile TV. Sprint mobile users can watch the NFL Network or original programming by Sprint camera teams that will be on location in southern Florida throughout the week.
Sprint, who signed a five-year, $600 million partnership with the NFL in 2005, is allowed to carry NFL Mobile, a service that includes live streaming of the NFL Network, updates and highlights. Sprint Power View will provide mobile content from the telco's own crews. NFL Mobile is also available on Nextel phones. Sprint will also be providing its TeleNav service, a GPS-enabled system that gives directions to hundreds of spots across Florida from bars to gas stations.