12.04.2009 04:15 PM
Originally featured on BroadcastEngineering.com
S&T and Ensequence integrate technologies for interactivity
Ensequence has signed an agreement to include Strategy & Technology’s (S&T’s) TSBroadcaster carousel playout technology as a component of the Ensequence iTV Manager solution.
The Web-based Ensequence iTV Manager is a comprehensive solution used to scale the volume of interactive experiences and audience reach. Ensequence helps its customers scale interactivity at any pace, ultimately enabling every show and every ad to be made interactive. Integration of S&T’s TSBroadcaster into iTV Manager allows a higher level of content delivery reliability with an improved playout system.
The Ensequence iTV Manager alleviates many of the complexities regarding implementing interactive television by enabling programmers and distributors to efficiently embed interactivity into a wide-range of TV shows and advertisements. The system provides a simple interface for template creation and re-versioning, testing, scheduling, playout, live application updating and automated response management.
TSBroadcaster enables a broadcaster or network operator to generate content and signaling for interactive television applications. This system is based on CableLabs specifications OCAP/tru2way, EBIF/ETV, and the DVB-MHP and MHEG standards and supports remote configuration and operation, allowing for deployment anywhere in the world.