02.13.2009 09:17 AM
Sony XDCAM captures Miami Heat

The NBA’s Miami Heat recently purchased Sony’s newest optical disc camera, the 2/3in PDW-700 XDCAM camcorder, and a PDW-HD1500 deck to use as its primary video production system.

The Heat first used Sony’s HD gear during the 2008 NBA Europe Live Tour, a series of exhibition games the league organized to expand the sport’s visibility to international audiences. The entire trip was documented on video, and the team realized the value of the technology.

The Heat’s production facility is still SD; however, executives said having an HD master is important to preserving the team’s history in long-term archival form. The first footage of the 21-year-old Heat team was recorded in 3/4in U-Matic. Most of that footage has been transferred to digital optical discs for preservation.

The team said the XDCAM system allows the simultaneous use of SD and HD to be carried out cost-effectively. (The team plans a full HD upgrade later this year.) The new camera will be used for in-arena and Web site use as well as for the team’s “Inside the HEAT” program that is played on the LED board during games and on FOX Sports Net. The footage is also used to distribute content to digital signage displays located throughout the American Airlines Arena, the Heat’s home court.

Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found

Thursday 10:05 AM
NAB Requests Expedited Review of Spectrum Auction Lawsuit
“Broadcasters assigned to new channels following the auction could be forced to accept reductions in their coverage area and population served, with no practical remedy.” ~NAB

202 Communications /   Friday 12:41 PM
Albis Technologies Appoints New Head of Access Solutions
ignite strategic communications /   Thursday 03:48 PM
2015 HPA Tech Retreat(r) Unveils Expanded Session Schedule

Featured Articles
Discover TV Technology