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08.21.2007
Originally featured on BroadcastEngineering.com
Sony to launch its largest U.S. HD marketing campaign

Sony Electronics next month will launch its largest integrated marketing campaign in the United States centering on its HD DNA, known as "HDNA," the company announced last week.

The campaign, featuring Super Bowl MVP Peyton Manning of the Indianapolis Colts and NASCAR's Dale Earnhardt, Jr., focuses on how Sony's HD technology in a variety of product categories is coming together to bring consumers unparalleled HD entertainment experiences.



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