09.07.2005 10:03 AM
Sony kicks off national HD promotion from California Speedway

The latest large-scale effort in raising public desire for HDTV occurred Sunday at the California Speedway in Fontana, CA, with the Sony HD 500 NASCAR Nextel Cup Series 500-mile Labor Day weekend event.

Televised nationally by NBC, the race gave Sony an opportunity to highlight HDTV at the track with its sponsorship of Ryan Newman’s No. 12 car, an HD-equipped pit crew. To enhance his pit crew’s performance, four large inflatable domes were pre-race HD presentation.

Additionally, Sony Electronics kicked off an HD national advertising campaign with the race and began its role as the Official Electronics Partner of the National Association for Stock Car Auto Racing.

For more information, visit www.sony.com/hdtv.

Back to the top

Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found

Tuesday 03:07 PM
WMUR-TV Says FAA Drone Rules Preclude ENG
The FAA’s current rules and proposed ban on flight over people, requirement of visual line of sight and restriction on nighttime flying, effectively prohibit broadcasters from using UAS for newsgathering. ~ WMUR-TV General Manager Jeff Bartlett

Featured Articles
Exhibitions & Events
Discover TV Technology