Snell & Wilcox to show automated content repurposing

March 12, 2007

At NAB2007 Snell & Wilcox will showcase its new iCR automated content repurposing workstation. The system allows stations and content owners to master content once and concurrently repurpose it for multiple distribution platforms. In a single workstation, iCR combines best-in-class image conditioning tools, content mastering, quality control and content repurposing functionality to deliver image quality while drastically reducing the time required for repurposing.

The iCR system's concurrent processing capabilities eliminate the need for the separate encoding and transcoding processing steps required today by many content repurposing solutions. Instead, iCR performs these as part of a single workflow and allows multiple simultaneous transcode processes to start as soon as the master encode process is under way. As a result, users can complete all their mastering and repurposing tasks in about the same time it would take to perform a single encode/transcode operation using conventional processing.

This concurrent processing capability, combined with integrated, automated QC tools, allows iCR to give users a low cost per deliverable — whether the output is for broadcast, VOD, mobile television, portable media players, or Internet/Web publishing — while delivering high-quality results.

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