11.17.2005 11:32 AM
Samsung sponsors the NFL to showcase its HDTVs

In an effort to use sports to help propel HDTV demand, Samsung Electronics America signed a two-year deal with the NFL to market its LCD, DLP, SlimFit and plasma HDTV displays to millions of football fans looking to enhance their viewing enjoyment at home. Samsung will use its official sponsor status in TV commercials, in print, online and for in-store exposure, which will feature former NFL quarterbacks Dan Marino, Troy Aikman, Steve Young and Boomer Esiason.

Samsung is not the first consumer electronics company to leverage high-profile sports sponsorship to drive demand for its HDTVs. This summer Sony sponsored Sony HDTV 500 NASCAR Nextel Cup race in Fontana, CA.

For more information, visit www.samsung.com.

Back to the top

Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found

Tuesday 03:07 PM
WMUR-TV Says FAA Drone Rules Preclude ENG
The FAA’s current rules and proposed ban on flight over people, requirement of visual line of sight and restriction on nighttime flying, effectively prohibit broadcasters from using UAS for newsgathering. ~ WMUR-TV General Manager Jeff Bartlett

Sue Sillitoe, White Noise PR /   Friday 11:15 AM
DPA Microphones Expands Its d:facto™ Vocal Microphone Range
Wall Street Communications /   Friday 04:20 PM
SMPTE 2015 NAB Show Preview

Featured Articles
Discover TV Technology