06.26.2007 09:00 AM
Report identifies HD as factor in ad revenue growth

The prevalence of HDTV is one factor that will boost advertising on free-to-air channels worldwide, according to the newly released PricewaterhouseCoopers “Global Entertainment and Media Outlook: 2007-2011” report.

The report, issued last week, offers a comprehensive look at the global entertainment and media (E&M) industry.

When it comes to network television, multichannel advertising will be the fastest-growing sector in each region of the world, buoyed by large increases in digital households, it said. HDTV, new channels and economic expansion will boost advertising on free-to-air channels. Globally, spending will increase from $172 billion in 2006 to $228 billion in 2011 at a 5.8 percent compound annual growth rate.

The overall E&M industry will experience sustained growth and will increase at a 6.4 percent CAGR to $2 trillion in 2011, according to the report.

For more information, visit www.pwc.com/outlook.



Comments
Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found




Tuesday 03:07 PM
WMUR-TV Says FAA Drone Rules Preclude ENG
The FAA’s current rules and proposed ban on flight over people, requirement of visual line of sight and restriction on nighttime flying, effectively prohibit broadcasters from using UAS for newsgathering. ~ WMUR-TV General Manager Jeff Bartlett


 
Featured Articles
Discover TV Technology