01.25.2010 01:45 PM
Premiere Entertainment uses Broadcast Pix for red carpet coverage
Premiere Entertainment Network, a video production company based in Sherman Oaks, CA, is using a Slate 1000 integrated production system from Broadcast Pix for its live coverage of red carpet events in Hollywood.
Since 2000, Premiere Entertainment has produced live, multicamera red carpet event coverage for a variety of clients. The company had rented satellite trucks in the past, but recently decided to invest in its own production truck to save money and improve production quality. Its new vehicle is an HD mobile production truck, complete with satellite dish, green room and edit suite. At the center if its production activities is the Broadcast Pix switcher.
Premiere Entertainment has previously used the Slate 1000, rented from VMI in Southern California, for a number of productions, including the premieres of “Avatar,” Michael Jackson’s “This Is It” and “The Twilight Saga: New Moon,” as well as the “American Music Awards” last November. The company is using the Broadcast Pix system extensively during the upcoming awards season that began last weekend with the “American Music Awards” and “Golden Globe” telecasts.
For the company’s coverage of red carpet events for ABC at the recent “American Music Awards,” all graphics, audio, and video roll-ins — including commercials — were accessed from the Slate system. The switcher's Fluent Macros feature was a key to the show’s success because more than 50 macros were used in the production.