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01.10.2006
Originally featured on BroadcastEngineering.com
Poll finds growing interest in HDTV

A survey from Panasonic shows that 26 percent of U.S. households either owns or plans to own a high-definition television by the end of 2006. This is up from 15 percent one year ago, according to the Consumer Electronics Association.

Historically, deciding what kind of television to buy has apparently rested with men, and 66 percent of those recently were polled by Opinion Research said the decision was still theirs. However, these men may face some opposition from their significant others, because 46 percent of the women surveyed said the decision was up to them rather than their partners.

And the debate doesn't end with the decision to buy, according to Panasonic's survey. Seventy percent of men are interested in purchasing an HDTV with either large — 51in and above — or medium — 37in to 50in — screen sizes. However, 76 percent of women lean more towards a smaller size screen.

The survey was conducted nationwide by phone with 1061 adults aged 18 to 65. The margin of error is plus or minus 5 percent.

For more information, visit www.panasonic.com.

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