01.22.2008 02:10 PM
Pixel Brothers shoots for Google AdWords

Chicago-based production company Pixel Brothers recently has expanded its facility to 12,000sq ft with 12 fully equipped HD/SD edit suites.

Another important part of the expansion was an investment in Panasonic’s AJ-HPX2000 2/3in shoulder-mounted P2 HD camcorder and AG-HVX200 P2 HD camcorder. The company has used both in a number of high-profile projects.

Last fall, Google chose Pixel Brothers as one of a handful of companies for a beta test project for its AdWords program, which lets clients advertise via keyword-targeted ads.

The test allows chosen companies to offer broadcast television commercial production directly to AdWords clients through the Google Ad Creation Marketplace. Pixel Brothers has already shot an AdWords spot for eHealth.com with the HPX2000.

Pixel Brothers has also shot corporate video footage at Chicago’s Wrigley Building with two HPX2000s. Wrigley has repurposed the video, shot at night with the building illuminated as the backdrop to a light show, for a variety of platforms commemorating the company’s $5 billion in annual sales.

The production company is currently posting two additional projects shot with the HPX2000, a patient exit video for the University of Illinois Media Center (with B-roll shot with the HVX200) and Web videos for the cardiovascular department of Northwestern Memorial Hospital. Upcoming HPX2000 projects include a corporate documentary shot for a national weight loss program.

For more information, visit www.pixbros.com and www.panasonic.com/broadcast.

Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found

Tuesday 03:07 PM
WMUR-TV Says FAA Drone Rules Preclude ENG
The FAA’s current rules and proposed ban on flight over people, requirement of visual line of sight and restriction on nighttime flying, effectively prohibit broadcasters from using UAS for newsgathering. ~ WMUR-TV General Manager Jeff Bartlett

D. Pagan Communications /   Friday 10:35 AM
Blue Line is Hot on the Trail of DPA Microphones
Clyne Media, Inc /   Thursday 09:51 PM
Focusrite Expands RedNet Range

Featured Articles
Discover TV Technology