Pharos to introduce new concept in graphics promotions workflow

March 2, 2009

Pharos will demonstrate a way to improve graphics workflow and playout for multichannel promotions at the NAB Show (booth #SU8902). The company’s Event Templates tightly link the preparation of graphics to playout and delivery when using Pharos Mediator and Pharos Playtime.

Event Templates simplify the creation and delivery of complex secondary events such as “coming up next” graphics, credit squeezes and promotions. Frame-accurate markers can be added at any stage in the Mediator workflow to assist graphics design and trigger promotions during playout. Mediator and Playtime coordinate these into a single business process, greatly reducing the risk of on-screen errors when scaling up for multichannel and multilanguage expansion.

Cross-channel promotions can also be managed using Event Templates where both schedules are changing. Mediator’s transfer management controls the Event Templates by managing all file transfers between central storage and any number of third-party graphics playout devices.

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