12.01.2008 11:18 AM
Originally featured on BroadcastEngineering.com
Panasonic proposes Blu-ray disc standard for 3-D imagery

Panasonic has disclosed the submission of a proposal to the Blu-ray Disc Association (BDA), for a Blu-ray disc standard to store 3-D imagery formed of left-/right-eye two-channel HD images (1920 x 1080 pixels).

The manufacturer is also considering submitting a proposal for a High-Definition Multimedia Interface (HDMI) standard capable of transmitting 3-D imagery. The BDA hopes to begin formal discussion on the standard proposal before the end of 2008, with commercial adoption probably in 2010, Tech-On reported.

There are two reasons why Panasonic moved to propose a standard ahead of other firms, the report said. The first is to avoid the same sort of futile standards war that occurred with next-generation DVD, and to prevent patent conflict related to 3-D imagery standards.

American film companies have been preparing to handle 3-D images and are developing packaged 3-D media for the home to create a new revenue stream. This trend has many companies rushing to own their own proprietary 3-D imagery standards adopted by the BDA.

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