07.06.2010 02:22 PM
Originally featured on BroadcastEngineering.com
Over-the-top video revenue to approach $20 billion by 2014, says In-Stat

The number of U.S. households viewing over-the-top (OTT) video, video delivered via the public Internet, will skyrocket to 81 million by 2014, up from 38 million in 2009, according to a new forecast from research firm In-Stat.

"OTT video is happening now, with over 37 million broadband households in the US downloading online video content," Keith Nissen, In-Stat analyst, says. In response, industry participants are positioning themselves for what they expect to be a high-growth, multibillion-dollar revenue source. Netflix, Blockbuster, Wal-Mart, Best Buy, YouTube and Hulu are all vying for a piece of the action.

Findings of recent In-Stat research presented in "The US Market for Over-the-Top Video Services" include:

  • Revenue from OTT video will more than quadruple by 2014 as it approaches $20 billion.
  • A primary success criteria for OTT video services is access to unique, first-run TV and movie content.

More than one-third of 18– to 24-year-old adult households stream full-length OTT video on a regular basis, compared to less than 10 percent of adult households.

Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found

Thursday 11:07 AM
The Best Deconstruction of a 4K Shoot You'll Ever Read
With higher resolutions and larger HD screens, wide shots using very wide lenses can be a problem because they allow viewers to see that infinity doesn’t quite resolve into perfect sharpness.

Featured Articles
Discover TV Technology