07.06.2010 02:22 PM
Over-the-top video revenue to approach $20 billion by 2014, says In-Stat

The number of U.S. households viewing over-the-top (OTT) video, video delivered via the public Internet, will skyrocket to 81 million by 2014, up from 38 million in 2009, according to a new forecast from research firm In-Stat.

"OTT video is happening now, with over 37 million broadband households in the US downloading online video content," Keith Nissen, In-Stat analyst, says. In response, industry participants are positioning themselves for what they expect to be a high-growth, multibillion-dollar revenue source. Netflix, Blockbuster, Wal-Mart, Best Buy, YouTube and Hulu are all vying for a piece of the action.

Findings of recent In-Stat research presented in "The US Market for Over-the-Top Video Services" include:

  • Revenue from OTT video will more than quadruple by 2014 as it approaches $20 billion.
  • A primary success criteria for OTT video services is access to unique, first-run TV and movie content.

More than one-third of 18– to 24-year-old adult households stream full-length OTT video on a regular basis, compared to less than 10 percent of adult households.



Comments
Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found




Thursday 10:05 AM
NAB Requests Expedited Review of Spectrum Auction Lawsuit
“Broadcasters assigned to new channels following the auction could be forced to accept reductions in their coverage area and population served, with no practical remedy.” ~NAB

K-Communciations & Associates /   Wednesday 08:20 PM
First UK InfoComm CTS-Prep 3-Day Course

 
Featured Articles
Discover TV Technology