Online shoppers choose price as leading factor in HDTV purchasing decision
October 24, 2006
Affordability tops the list of factors that go into deciding which HDTV to buy among online shoppers, according to a new survey conducted for a report on consumer behavior.
The study, “Consumer Behavior Report,” from PriceGrabber.com is based on a survey of 2200 online shoppers and their HDTV shopping behavior and preferences.
When purchasing high-ticket items like an HDTV, 60 percent of PriceGrabber.com shoppers named affordability as the most important factor in the decision-making process. Of the participants surveyed who do not currently own an HDTV, 58 percent said high cost was the main reason they had not made a purchase.
Twenty-four percent of respondents listed brand reputation as another factor involved in their decision, while only 16 percent said that screen size was a determining feature.
The survey found a drop in price is the leading factor influencing a consumer to purchase an HDTV. As HDTV prices continue to decline, 62 percent of potential buyers said they would be more inclined to buy.
Twenty-one percent of respondents selected picture and audio quality as a reason to buy and 13 percent selected the continuous shift from SD to HD programming as additional motivators.
To read the entire report, visit:
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