10.24.2006 08:00 AM
Online shoppers choose price as leading factor in HDTV purchasing decision

Affordability tops the list of factors that go into deciding which HDTV to buy among online shoppers, according to a new survey conducted for a report on consumer behavior.

The study, “Consumer Behavior Report,” from PriceGrabber.com is based on a survey of 2200 online shoppers and their HDTV shopping behavior and preferences.

When purchasing high-ticket items like an HDTV, 60 percent of PriceGrabber.com shoppers named affordability as the most important factor in the decision-making process. Of the participants surveyed who do not currently own an HDTV, 58 percent said high cost was the main reason they had not made a purchase.

Twenty-four percent of respondents listed brand reputation as another factor involved in their decision, while only 16 percent said that screen size was a determining feature.

The survey found a drop in price is the leading factor influencing a consumer to purchase an HDTV. As HDTV prices continue to decline, 62 percent of potential buyers said they would be more inclined to buy.

Twenty-one percent of respondents selected picture and audio quality as a reason to buy and 13 percent selected the continuous shift from SD to HD programming as additional motivators.

To read the entire report, visit: mr.pricegrabber.com.



Comments
Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found




Friday 01:36 PM
Making a Scene in London
Holly Ashford of TVB Europe


 
Featured Articles
Discover TV Technology