One-third of U.S. households now own HDTVs
November 18, 2008
Thirty-four percent of U.S. households now have at least one HDTV set — nearly double the percentage of households with an HD set two years ago, according to a new report from Leichtman Research Group.
The report, “HDTV 2008: Consumer Awareness, Interest and Ownership,” identifies ongoing consumer TV set purchases and a dwindling supply of lower-end non-HDTV sets for sale as driving the growth in HDTV households. Overall, 22 percent of all households purchased a new TV set in the past 12 months. Forty-three percent of this group spent more than $1000 on a new TV.
Other findings include:
Thirty-eight percent of HD owners said replacing an old/broken set or wanting to buy a new TV set was the most important reason for getting their HDTV compared to 22 percent that cited picture quality and 7 percent citing the quality of HD programming or the number of HD channels. Forty-four percent with annual household incomes more than $50,000 have an HDTV compared to 20 percent with annual household incomes less than $50,000. Thirty-three percent of HDTV owners have more than one HDTV set, and 25 percent are likely to get another HDTV set in the next year. Nine percent of HD owners say that they switched multichannel video providers when they purchased their HDTV.
The findings are based on a survey of 1302 U.S. households conducted in October. For more information, visit
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