Number of HD households grows, but service still only available in a few countries
August 21, 2006
The number of households watching HDTV programming continues to rise rapidly, according to market research firm In-Stat.
Households with HDTV service, which are defined as homes with an HDTV set that receive and watch HD programming, are projected to grow from 15 million in mid-2006 to 20.3 million at the end of 2006.
The impressive household growth is tempered by the fact that it is occurring in only a few countries, the firm said. On a more positive note, several new countries introduced HDTV service this year.
Recent In-Stat research finds:
As of mid-2006, the United States and Japan accounted for 91 percent of all worldwide HDTV households. Other countries with significant numbers of HDTV households include Canada, Australia and South Korea. The number of worldwide HDTV households is expected to spike during the next few years as new markets for HD services, particularly in Europe, open up. By the end of 2009, HDTV households will exceed 55 million. In the United States, there is still a “disconnect” between HD services and the penetration of HDTV sets. Currently, one-third of U.S. households with HD-capable TV sets are actually using them to watch HD programming.
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