11.27.2007 11:14 AM
North American, Western European broadcasters to spend $8.7 billion on technology by 2012, Datamonitor says

Digital workflows, HD and traditional IT infrastructures are ushering in a significant transformation of the broadcast value chain, according to independent market analysis firm Datamonitor.

This transformation, which is creating immense challenges and opportunities for broadcasters as they fight to adapt to multichannel and multiplatform distribution, presents a clear market opportunity for technology vendors and systems integrators in the near term.

In a new report, “The Evolving Broadcast Value Chain, 2006-2012,” Datamonitor predicts that broadcasters in North America and Western Europe will spend an estimated $8.7 billion on technology by 2012. Between now and 2012, the market will experience compounded annual growth of 6.4 percent, said Chris Khouri, Datamonitor’s media and broadcasting analyst and the report’s author.

HD is responsible for many of the challenges facing broadcasters. One is the integration of HD capabilities with SD infrastructures. The use of multiple new signal formats is a major issue with the move toward a hybrid infrastructure, with broadcast facilities forced to handle a plethora of audio, video and aspect ratio formats, according to Datamonitor.

Moving toward a hybrid infrastructure will require the careful re-evaluation of current workflows. As broadcasters look to transition toward SD/HD infrastructures, there will be strong opportunities for those technology providers and integrators that can address the challenges presented with multiple formats, the market analysis firm said.

For more information, visit www.datamonitor.com.

Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found

Thursday 10:05 AM
NAB Requests Expedited Review of Spectrum Auction Lawsuit
“Broadcasters assigned to new channels following the auction could be forced to accept reductions in their coverage area and population served, with no practical remedy.” ~NAB

202 Communications /   Friday 12:41 PM
Albis Technologies Appoints New Head of Access Solutions
ignite strategic communications /   Thursday 03:48 PM
2015 HPA Tech Retreat(r) Unveils Expanded Session Schedule

Featured Articles
Discover TV Technology