10.07.2008 07:00 AM
More than one-quarter of U.S. households use DVRs

Twenty-seven percent of U.S. TV households have at least one digital video recorder (DVR), and 30 percent of those households have more than one DVR, according to research released Sept. 15 from Leichtman Research Group.

Recorded viewing is not necessarily the priority in DVR households, according to the research organization. Sixty-eight percent of DVR owners say that they usually watch recorded DVR programs when there is nothing on regularly scheduled TV that they want to watch, according to Leichtman Research.

The findings are based on a survey of 1300 households throughout the United States.

Other findings include:

  • 35 percent of DVR owners feel they spend more time watching programs recorded on their DVR than regularly scheduled programs
  • 45 percent of DVR owners record five or fewer programs per week
  • 68 percent of digital cable subscribers say that they have used video-on-demand services
  • 85 percent of digital cable subscribers who say they’ve used VOD have done so in the past month
  • 42 percent of VOD users are more likely to keep digital cable because of on-demand services

For more information, visit http://www.leichtmanresearch.com/research.html#studies.

Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found

Thursday 10:05 AM
NAB Requests Expedited Review of Spectrum Auction Lawsuit
“Broadcasters assigned to new channels following the auction could be forced to accept reductions in their coverage area and population served, with no practical remedy.” ~NAB

202 Communications /   Friday 12:41 PM
Albis Technologies Appoints New Head of Access Solutions
ignite strategic communications /   Thursday 03:48 PM
2015 HPA Tech Retreat(r) Unveils Expanded Session Schedule

Featured Articles
Discover TV Technology