12.01.2004 01:43 PM
Ipsos-Insight survey: Americans knowledgeable about HD, wary of cost

A new survey from Ipsos-Insight shows that while knowledge about HD is growing among U.S. consumers, many still view HDTV as too pricey.

Among the survey’s findings:

  • Eighty-nine percent are aware of HDTV (up from 74 percent in 2002)
  • Eighty-eight percent of those who are aware of HDTV recall seeing an ad for HDTV in the past month (up from 79 percent two years ago)
  • Eleven percent of consumers have never heard of HDTV (down from 26 percent)
  • Seventy-two percent say HDTV is too expensive to buy right now (down from 76 percent two years ago)

Of the 45 percent who regarded themselves to be familiar with HDTV:

  • Ninety-four percent understand that HDTV can deliver a superior quality picture
  • Eighty-seven percent understand HDTV comes with digital quality surround sound
  • Ninety-two percent understand they will get to see content on a full widescreen picture

For more information, visit www.ipsos-na.com.

Back to the top




Comments
Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found




Tuesday 03:07 PM
WMUR-TV Says FAA Drone Rules Preclude ENG
The FAA’s current rules and proposed ban on flight over people, requirement of visual line of sight and restriction on nighttime flying, effectively prohibit broadcasters from using UAS for newsgathering. ~ WMUR-TV General Manager Jeff Bartlett


 
Featured Articles
Discover TV Technology