01.09.2007 08:00 AM
Holiday shoppers turn out for big screens in a big way

LCD and plasma TVs, digital cameras, notebook computers and MP3 players were the top sellers among technology gifts during the holidays, according to statistics from consumer and retail information provider The NPD Group.

Together, the five categories of electronics gifts accounted for 42 percent of overall volume, up from the 33 percent the top five categories represented in 2005.

Significant price cuts on all big screen flat-panels resulted in dramatic market share gains for the larger TVs. Sales of 32in and larger LCD and plasmas accounted for 50 percent of flat-panel sales, up from 35 percent last year. Thirty-two inch LCDs outsold every size and type.

Category Dollar Volume Dollar Share of Total Unit Growth 2005 vs. 2006 Dollar Growth 2005 vs. 2006 Average Selling Price 2005 Average Selling Price 2006
LCD TVs $924 million 11% 124% 109% $738 $689
Digital Still Cameras $828 million 9.5% 19% 2% $214 $183
Notebook Computers $813 million 9% 59% 26% $979 $777
MP3 Players $719 million 8% 56% 45% $152 $140
Plasma TVs $393 million 4.5% 95% 29% $2,400 $1,582
Source: The NPD Group
Top Selling Flat-Panel Screen Sizes Based on Unit Volume Average Selling Price 2005 Average Selling Price 2006
32 inch LCD TV $1,354 $796
42 inch Plasma TV $2,034 $1,265
40-42 inch LCD TV $3,014 $1,606
50 inch Plasma TV $3,573 $2,052
46 inch LCD TV N/A $2,601
37 inch LCD TV $2,096 $1,113
Source: The NPD Group

For more information, visit www.npdgroup.com.

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