02.12.2008 08:33 AM
Hispanic U.S. households lag in multichannel subscriptions, study says

Hispanics are the country's fastest-growing ethnic group but have lower penetration rates for multichannel video packages, according to a new SNL Kagan study.

The report, "Economics of Hispanic TV & Radio in the U.S., 2008 Edition," estimates that 71.6 percent of Hispanic TV households had a multichannel subscription in 2007, compared to 87.6 percent for the entire United States.

SNL Kagan estimates Hispanic multichannel homes could increase to 9.7 million in 2011 from 8.7 million in 2007, while Hispanic TV homes are projected to grow from 12.1 million to 13.4 million in the same period.

For more information, visit www.snlkagan.com.


Comments
Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found




Tuesday 03:07 PM
WMUR-TV Says FAA Drone Rules Preclude ENG
The FAA’s current rules and proposed ban on flight over people, requirement of visual line of sight and restriction on nighttime flying, effectively prohibit broadcasters from using UAS for newsgathering. ~ WMUR-TV General Manager Jeff Bartlett


 
Featured Articles
Exhibitions & Events
Discover TV Technology