Originally featured on BroadcastEngineering.com
Hispanic U.S. households lag in multichannel subscriptions, study says
Hispanics are the country's fastest-growing ethnic group but have lower penetration rates for multichannel video packages, according to a new SNL Kagan study.
The report, "Economics of Hispanic TV & Radio in the U.S., 2008 Edition," estimates that 71.6 percent of Hispanic TV households had a multichannel subscription in 2007, compared to 87.6 percent for the entire United States.
SNL Kagan estimates Hispanic multichannel homes could increase to 9.7 million in 2011 from 8.7 million in 2007, while Hispanic TV homes are projected to grow from 12.1 million to 13.4 million in the same period.
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